I’ve seen a lot of these lately on Tivo. Thumbs up for Asthma. Thumbs up for Peripheral Artery Disease. Pay attention to the details. Thumbs up for disease is likely not how you’d like things to be. Continue Reading
My wife was a big fan of Rooms To Go — until Saturday. Due to just one phone call with Rooms To Go’s customer service, she has been moved from a supporter to a detractor. Reasonably priced furniture, and a promise that they are “committed to YOUR satisfaction,&# ... Continue Reading
Please join the AMA and ReadyTalk for a Live Webcast entitled: Social Media Success Metrics Understanding the different levers and performance indicators to baseline, measure and evaluate your social media programs is critical to success. With all types of measurement activi ... Continue Reading
Webinar Registration The Internet has profoundly changed the way people learn about and shop for products. To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to wi ... Continue Reading
Distribution in the New Era of Social Media Featuring Brian Solis, Principal, FutureWorks On-Demand Webinar, View at Your Convenience Are you putting as much time and effort into your distribution strategy as you put into all the ot ... Continue Reading
NY Times story Enroute to a seminar where he would present to a collection of customer service people, United Airlines lost singer David Carroll’s bags. The star of the “United Breaks Guitar” video on Youtube eventually received his bags a few days later ̵ ... Continue Reading
I’ll be preparing this weekend a deck (been hearing that word a lot lately — it means Powerpoint presentation) for a talk at work “Something for Nothing: PR & Marketing on the Cheap.” This morning, I received this great blog post from Seth Godin regard ... Continue Reading
You need to install or upgrade Flash Player to view this content, install or upgrade by clicking here. // Never Give Up! How Joe Cirulli turned his last 12 cents into a $17 million company Continue Reading
Earlier this month, PR professional Beth Brody of Brody PR, an agency in New Jersey, learned just how quickly a message can spread through the social media world, specifically Twitter. On August 19, Brody sent an e-mail pitch to 100 or more individuals thought to be social media ... Continue Reading
My headline inspiration Lightning rod columnist Mike Hendricks, a newspaperman of about three decades, has again been published – but he’s not pleased. A Kansas City Star columnist, Hendricks’ “candid” emails to a Kansas public relations group inquiring about a job open ... Continue Reading