I frequently get the question of what to write about when communicating with customers. Here’s my response to one such email: As far as content for your email, I think this is something a lot of people over think. I find that usually the best stuff to write about is the s ... Continue Reading
I found this to be an interesting video that caused me to rethink how I communicate. Continue Reading
“We recently sent you a version of your monthly Local Business Center newsletter that may have contained some incorrect business listing statistics — our apologies. Shortly after sending out the email, we realized that there was a human error when putting together the ... Continue Reading
As of this writing, Google has had more than 12 hours to figure out how customers of Local Business Center had their update sent to the wrong business. Yet, I haven’t heard anything and I haven’t been able to Google an answer either. It’s crisis management time ... Continue Reading
If you’re just getting started with email for your non-profit, group, or small business, MailChimp would be a great place for you to start. Best off, it’s free and easy to start sending out bulk email. For free, you’ll get to create a list of up to 500 contacts, ... Continue Reading
Is your business immune to this change? Not likely. Believe you’re immune to the Internet age at your own peril. What do these businesses/industries have in common? -newspapers & magazines -consumer electronics -book stores -music industry -travel Each has already been pro ... Continue Reading
I’ve seen a lot of these lately on Tivo. Thumbs up for Asthma. Thumbs up for Peripheral Artery Disease. Pay attention to the details. Thumbs up for disease is likely not how you’d like things to be. Continue Reading
My wife was a big fan of Rooms To Go — until Saturday. Due to just one phone call with Rooms To Go’s customer service, she has been moved from a supporter to a detractor. Reasonably priced furniture, and a promise that they are “committed to YOUR satisfaction,&# ... Continue Reading
Please join the AMA and ReadyTalk for a Live Webcast entitled: Social Media Success Metrics Understanding the different levers and performance indicators to baseline, measure and evaluate your social media programs is critical to success. With all types of measurement activi ... Continue Reading
Webinar Registration The Internet has profoundly changed the way people learn about and shop for products. To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to wi ... Continue Reading