A recent story in Advertising Age highlights how newspapers are losing their share of advertisers due to slow adoption of certain technologies including targeting of online ads. Meanwhile, that sector of advertiser spending is rapidly growing. The same day the story was publishe ... Continue Reading
Business Tips via Mixergy, home of the ambitious upstart! When Joe Cirulli reached in his pocket for some money to buy a soda and discovered that he had only 12 cents left to his name, he was embarrassed. Then he got angry that he allowed himself to get in that position. Soo ... Continue Reading
A Gainesville Toyota dealership has begun an advertising campaign urging users to search for “gator madness” on Google – an environment they have no control over beyond they have placed an AdWords ad for that keyword. First off, the last statistics I saw said le ... Continue Reading
CBS Sunday Morning showed this report offering some insight into consumer purchasing behaviors. Get the Flash Player to see this video. // Continue Reading
I frequently get the question of what to write about when communicating with customers. Here’s my response to one such email: As far as content for your email, I think this is something a lot of people over think. I find that usually the best stuff to write about is the s ... Continue Reading
I found this to be an interesting video that caused me to rethink how I communicate. Continue Reading
“We recently sent you a version of your monthly Local Business Center newsletter that may have contained some incorrect business listing statistics — our apologies. Shortly after sending out the email, we realized that there was a human error when putting together the ... Continue Reading
As of this writing, Google has had more than 12 hours to figure out how customers of Local Business Center had their update sent to the wrong business. Yet, I haven’t heard anything and I haven’t been able to Google an answer either. It’s crisis management time ... Continue Reading
If you’re just getting started with email for your non-profit, group, or small business, MailChimp would be a great place for you to start. Best off, it’s free and easy to start sending out bulk email. For free, you’ll get to create a list of up to 500 contacts, ... Continue Reading
Is your business immune to this change? Not likely. Believe you’re immune to the Internet age at your own peril. What do these businesses/industries have in common? -newspapers & magazines -consumer electronics -book stores -music industry -travel Each has already been pro ... Continue Reading