Understanding the different levers and performance indicators to baseline, measure and evaluate your social media programs is critical to success. With all types of measurement activities, James Clark from Room 214 will present the key considerations, platforms and timeliness his organization uses for measurement.

Join us as James dives into clearly defining measurement, including:

• Reach
• Sentiment
• Value of a Conversation
• Ratings & Reviews
• Opinions
• AND, the ever elusive ROI

This webcast is part three of an exciting four-part series, entitled Paving the Way in New Media, that will feature speakers who are implementing exciting strategies involving the new media tools of the 21st century.

Event Details

DATE: December 10, 2009

TIME: 1pm EST

PRESENTERS:

James Clark, Co-Founder, Room214

Alli Libb, Moderator, American Marketing Association

COST: Complimentary

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