For non-profits with $0 budget, there is now no excuse for not maintaining your list and sending out emails.
VerticalResponse email deal for non-profits (10,000 free emails a month)
As I’ve said before:
When you have a list, you can send them a survey. You can send them an email. You can give them a phone call. You can send them an invitation. You can ellicit them to act. Etc.
It is along the same lines as the ol’ business philosophy that’s it’s easier to keep old customers than find new customers.
Make sure you’re getting contact information for all of your new friends, and ask them if they’d like to be contacted about your events.
When you have an event, have a sign up sheet in a conspicuous place. Same goes for at your facility, have a sign up sheet in a conspicuous place.
I have many more ideas about list gathering, but that’s for another post. Just start emailing. It’s now free.