A recent story in Advertising Age highlights how newspapers are losing their share of advertisers due to slow adoption of certain technologies including targeting of online ads. Meanwhile, that sector of advertiser spending is rapidly growing. The same day the story was published, I received the above ad from Gainesvi ... Continue Reading
Business Tips via Mixergy, home of the ambitious upstart! When Joe Cirulli reached in his pocket for some money to buy a soda and discovered that he had only 12 cents left to his name, he was embarrassed. Then he got angry that he allowed himself to get in that position. Soon after, Joe wrote down a list of 10 goa ... Continue Reading
A Gainesville Toyota dealership has begun an advertising campaign urging users to search for “gator madness” on Google – an environment they have no control over beyond they have placed an AdWords ad for that keyword. First off, the last statistics I saw said less than 15% of web searchers see the ads ... Continue Reading